INDUSTRIAL DESIGN · BRAND STRATEGY

ROCKY THE CRAB

A PLAYFUL BEACH COMPANION DESIGNED FOR FAMILIES

Rocky is a portable beach table designed to make family beach days easier, cleaner, and more playful—bringing a steady place for food and belongings to the sand.

DESIGN ENGINEERING · BRAND STRATEGY · TOOLS

CAD, Claude, Figma, Adobe Creative Suite

Red crab-inspired Rocky beach table prototype with raised eyes, curved handle, and deployed legs.

Overview

As Design Engineer and Brand Strategist, I developed Rocky as a physical product, brand identity, and pitch. The six-week project brings product design and visual storytelling together around a playful beach companion for families.

ROLE

Design Engineer / Brand Strategist

TIMELINE

6 weeks

DELIVERABLES

Physical Product, Pitch, Brand Identity

METRICS TO ADD · PLACEHOLDERS

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PROTOTYPE ITERATIONS

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TESTING REACH

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PROJECT IMPACT

The Problem

Sand and uneven ground make simple beach-day rituals complicated. Food needs a clean surface, belongings need a place to land, and families need furniture that is easy to bring along.

How might a portable table make a family beach day feel more organized—and more fun?

Two people eating outdoors, illustrating the everyday ritual of sharing food outside.

Designing for Delight

Crab-inspired sketches and beach-furniture exploration shaped Rocky’s playful personality. Iteration focused on portability and stability, developing adaptable legs that fold beneath the tabletop and a curved carrying handle.

Original Rocky ideation board with crab references, beach furniture, product sketches, and exploration notes.

The Solution

A friendly form with a practical purpose. Rocky brings a raised surface, adaptable legs, and an easy-to-carry silhouette into one playful beach companion.

Playful Food Guard

Oversized eyes are intended to discourage seagulls from approaching food while giving Rocky its distinctive character.

Stable on Uneven Ground

Pivoting joints help the table adapt to uneven sandy surfaces.

Portable by Design

The legs fold underneath the tabletop, and a curved handle makes Rocky easy to carry.

Rocky’s red prototype carried by its curved handle with the legs folded beneath the circular tabletop.

Final red Rocky the Crab table prototype with its legs deployed and oversized eyes above the tabletop.

ROCKY THE CRAB — A playful companion, ready to carry along.