Mahjouba Initiative
A mobile app facilitating the construction of various motorbike parts by local Moroccan craftsmen. Users can search, accept, and submit their part to the atelier, Mahjouba Initiative.
A mobile app facilitating the construction of various motorbike parts by local Moroccan craftsmen. Users can search, accept, and submit their part to the atelier, Mahjouba Initiative.
-Eric van Hove (our client)
My team and I in Morroco interviewing craftsmen at our client's studio in Marrakech.
Our client’s main focus was to create an app that helped craftsmen utilize their skillset to build up the local Moroccan economy via this collaborative electronic bike project. We found that:
20% of the active Moroccan workforce are local craftsmen.
-Source
77.4% of Morroco's adults are literate.
-Statista
By leveraging these insights, we aimed to design a system that facilitates efficient mobile parts assembly by creating an interface that uses minimal words and prioritizes symbolism.
There are not many apps in the current market that are addressing this need. But the overall process that our app will facilitate is similar to other freelance marketplace apps. We also analyzed various popular apps in Morocco for inspiration. Here are a couple we analyzed:
CHANGE After compiling these results, we brainstormed different solutions (seen below) that current apps do not address.
In depth analysis of Etsy's key features and pros and cons about its user flow and visual design system.
In depth analysis of TaskRabbit's key features and pros and cons about its user flow and visual design system.
Age: 18 years old
He attended a craftsmen school and has graduated. He is eager to get started with his career, but it is hard to get started on his own. In order to get steady work, he’ll first have to join a more senior craftsman’s shop which will result in less money for him and loss of independence. Instead of working under another craftsman, he would much rather work on his own and determine his own workload.
Age: 56 years old
He has been working with steel, wood, and other materials as a craftsman for several years. He learned from his father and loves being able to make things with his hands. He has established himself in his neighborhood as a reliable craftsman. But he wants to earn stable income from a skill they deeply enjoy.
